The fifteenth edition of Indian Premier League (IPL) threw up a new winner with the debutant team Gujarat Titans hitting it out of the park, or should we say the huge spanking new stadium. In my branding workshops, I often spend time explaining that everything can be branded, products, services, not-for-profit bodies, countries, people and even events/sports. IPL gets a proud place as a brand that has been created and grown in stature in just 15 years. The title sponsor for IPL may have changed every few years but the brand IPL is beyond compare as far as the Indian sports arena is concerned. What about the “brands” of the various teams? Are they all well “branded”? And are there any benefits in applying better branding practices to sports teams? Here is a quick dive into the arena.
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First Published: Wed, June 08 2022. 22:30 IST
