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    Lewis Fiorini sends message to Blackpool supporters following recent blow

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    Aggies’ 3-man QB battle finally comes to an end before 2022 season

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    Analysis: Bills’ ‘thorough examination’ clearly failed | Olympics Sports

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    Kirk Herbstreit releases top six college football teams after Week 5

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    Cresswell aiming to emulate Premier League heroes

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    How to watch Fulham vs. Brentford: Premier League live stream info, TV channel, time, game odds

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    Wolves’ Matheus Nunes – from the bakery to the Premier League, the amazing rise

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    Barcelona legend Ronaldinho predicts where Arsenal will finish in the Premier League this season

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      Virgil van Dijk insists Man Utd game not about making a ‘statement’

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      Pierre-Emerick Aubameyang green lights Chelsea move as Barcelona receive bid

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  • Europa League
    Newcastle United and Southampton set to watch ‘spectacular’ £26m Europa League star

    Newcastle United and Southampton set to watch ‘spectacular’ £26m Europa League star

    Ryanair Release Extra Seats For Fans Travelling To Champions & Europa League Matches

    Ryanair Release Extra Seats For Fans Travelling To Champions & Europa League Matches

    Europa League side keeping tabs on Sheffield Wednesday midfielder ahead of January window

    Europa League side keeping tabs on Sheffield Wednesday midfielder ahead of January window

    Europa League side keeping tabs on Sheffield Wednesday midfielder ahead of January window

    Europa League side keeping tabs on Sheffield Wednesday midfielder ahead of January window

    Bruno Fernandes Thinks Alejandro Garnacho Can Go All The Way

    Bruno Fernandes Thinks Alejandro Garnacho Can Go All The Way

    Fenerbahce star wins UEFA Europa League Goal of the Group Stage

    Fenerbahce star wins UEFA Europa League Goal of the Group Stage

    Fenerbahce star wins UEFA Europa League Goal of the Group Stage

    Fenerbahce star wins UEFA Europa League Goal of the Group Stage

    The last 6 times Barca played in the UEFA Cup / Europa League – & how they fared

    The last 6 times Barca played in the UEFA Cup / Europa League – & how they fared

    Europa League games of the group stage: Which is your favourite?

    Europa League games of the group stage: Which is your favourite? | UEFA Europa League

  • Football League
    Girls at NKC Schools make history with first Girls Flag Football league

    Girls at NKC Schools make history with first Girls Flag Football league

    Football League Tips: Blades Can Cut Rovers Down to Size

    Football League Tips: Blades Can Cut Rovers Down to Size

    Finding 2022’s Fantasy Football League-Winning Running Backs Through Season Simulations

    Finding 2022’s Fantasy Football League-Winning Running Backs Through Season Simulations

    Saskatchewan Roughriders fan sends nachos to CFL

    Saskatchewan Roughriders fan sends nachos to CFL

    Chris Wilder outlines plans for Middlesbrough player

    2 players who could leave Middlesbrough within the next 2 weeks

    “I do think he has more to offer” – Huddersfield Town fan pundit speaks out on emerging star Pat Jones

    “I do think he has more to offer” – Huddersfield Town fan pundit speaks out on emerging star Pat Jones

    Lewis Fiorini sends message to Blackpool supporters following recent blow

    Lewis Fiorini sends message to Blackpool supporters following recent blow

    Steve Morison confirms “gutting” Cardiff City news

    Steve Morison confirms “gutting” Cardiff City news

    “Everyone has a price” – Charlton Athletic fan pundit delivers verdict on 24-year-old’s future at club

    “Everyone has a price” – Charlton Athletic fan pundit delivers verdict on 24-year-old’s future at club

  • Football News
    Manchester United Agree Deal For Ajax Winger Antony: Report

    Manchester United Agree Deal For Ajax Winger Antony: Report

    AP source: Dolphins intend to sign DE Trey Flowers | Football News

    AP source: Dolphins intend to sign DE Trey Flowers | Football News

    Celtic vs Dundee United result, nine goals, Ange Postecoglou, Scottish Premiership, Kyogo Furuhashi hat-trick, Liel Abada hat-trick

    Celtic vs Dundee United result, nine goals, Ange Postecoglou, Scottish Premiership, Kyogo Furuhashi hat-trick, Liel Abada hat-trick

    Aggies’ 3-man QB battle finally comes to an end before 2022 season

    Aggies’ 3-man QB battle finally comes to an end before 2022 season

    Scott Frost asked if he’s going to quit after mind-numbingly stupid onside kick vs. Northwestern

    Scott Frost asked if he’s going to quit after mind-numbingly stupid onside kick vs. Northwestern

    1 To 131 After Week 0

    1 To 131 After Week 0

    1 To 131 After Week 0

    1 To 131 After Week 0

    Ridder leads Falcons past Jaguars 28-12 in preseason | Olympics Sports

    Ridder leads Falcons past Jaguars 28-12 in preseason | Olympics Sports

    Analysis: Bills’ ‘thorough examination’ clearly failed | Olympics Sports

    Analysis: Bills’ ‘thorough examination’ clearly failed | Olympics Sports

  • Football Teams
    Ranking 131 college football teams after Week 5: TCU surges, Georgia still No. 1

    Ranking 131 college football teams after Week 5: TCU surges, Georgia still No. 1

    Alma Set to Host 7-on-7 Showcase

    Letters

    Kirk Herbstreit releases top six college football teams after Week 5

    Kirk Herbstreit releases top six college football teams after Week 5

    Paul Finebaum ranks Top 4 college football teams after Week 5

    Paul Finebaum ranks Top 4 college football teams after Week 5

    Which College Football Teams Remain Undefeated After Week 5?

    Which College Football Teams Remain Undefeated After Week 5?

    How SBLive’s Top 25 Washington high school football teams fared, Week 5: Eastside Catholic wins top-three matchup, set to move up

    How SBLive’s Top 25 Washington high school football teams fared, Week 5: Eastside Catholic wins top-three matchup, set to move up

    Week 5 recap for St. Tammany football teams | St. Tammany community news

    Week 5 recap for St. Tammany football teams | St. Tammany community news

    How did Pennsylvania’s top-ranked high school football teams fare on Friday, Sept. 30?

    How did Pennsylvania’s top-ranked high school football teams fare on Friday, Sept. 30?

    How the top 25 Minnesota high school football teams fared in week 5

    How the top 25 Minnesota high school football teams fared in week 5

  • Premier League
    Gianluca Scamacca needs time to adjust to the Premier League says West Ham boss David Moyes

    Gianluca Scamacca needs time to adjust to the Premier League says West Ham boss David Moyes

    How Jim Ratcliffe compares with the richest Premier League owners

    How Jim Ratcliffe compares with the richest Premier League owners

    Cresswell aiming to emulate Premier League heroes

    Cresswell aiming to emulate Premier League heroes

    How to watch Fulham vs. Brentford: Premier League live stream info, TV channel, time, game odds

    How to watch Fulham vs. Brentford: Premier League live stream info, TV channel, time, game odds

    How to watch Fulham vs. Brentford: Premier League live stream info, TV channel, time, game odds

    The 10 Highest Paid Premier League Soccer Players in 2022

    Wolves’ Matheus Nunes – from the bakery to the Premier League, the amazing rise

    Wolves’ Matheus Nunes – from the bakery to the Premier League, the amazing rise

    Barcelona legend Ronaldinho predicts where Arsenal will finish in the Premier League this season

    Barcelona legend Ronaldinho predicts where Arsenal will finish in the Premier League this season

    Chelsea make ‘shock enquiry’ for £34m-rated defender from Premier League rival

    Chelsea make ‘shock enquiry’ for £34m-rated defender from Premier League rival

    Premier League 2022/23 betting futures

    Premier League 2022/23 betting futures

    • Top Stories
      German Berterame on the Clasico Regio ‘It goes beyond just a classic rivalry’

      German Berterame on the Clasico Regio ‘It goes beyond just a classic rivalry’

      The shirt number he could wear at Man Utd

      The shirt number he could wear at Man Utd

      Man Utd ready new Antony bid; Ajax prepare move for Hakim Ziyech

      Man Utd ready new Antony bid; Ajax prepare move for Hakim Ziyech

      Virgil van Dijk insists Man Utd game not about making a ‘statement’

      Virgil van Dijk insists Man Utd game not about making a ‘statement’

      Pierre-Emerick Aubameyang green lights Chelsea move as Barcelona receive bid

      Pierre-Emerick Aubameyang green lights Chelsea move as Barcelona receive bid

      Man Utd announce agreement for Casemiro transfer

      Man Utd announce agreement for Casemiro transfer

      Premier League predictions: Gameweek 3

      Premier League predictions: Gameweek 3

      Scott McTominay subject of Premier League interest after Man Utd sign Casemiro

      Scott McTominay subject of Premier League interest after Man Utd sign Casemiro

      Erling Haaland reveals how easy it was to choose Man City transfer

      Erling Haaland reveals how easy it was to choose Man City transfer

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Branding lessons from IPL teams

by footballer
June 8, 2022
Reading Time: 4 mins read
0
Branding lessons from IPL teams
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RELATED STORIES

Ranking 131 college football teams after Week 5: TCU surges, Georgia still No. 1

Ranking 131 college football teams after Week 5: TCU surges, Georgia still No. 1

October 3, 2022
Alma Set to Host 7-on-7 Showcase

Letters

October 3, 2022


Ambi Parameswaran



The fifteenth edition of Indian Premier League (IPL) threw up a new winner with the debutant team Gujarat Titans hitting it out of the park, or should we say the huge spanking new stadium. In my branding workshops, I often spend time explaining that everything can be branded, products, services, not-for-profit bodies, countries, people and even events/sports. IPL gets a proud place as a brand that has been created and grown in stature in just 15 years. The title sponsor for IPL may have changed every few years but the brand IPL is beyond compare as far as the Indian sports arena is concerned. What about the “brands” of the various teams? Are they all well “branded”? And are there any benefits in applying better branding practices to sports teams? Here is a quick dive into the arena.



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First Published: Wed, June 08 2022. 22:30 IST





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