CELTIC have been ranked among some of the world’s top clubs when it comes to the value of their brand, a report has found.
The Premiership champions are one of only four clubs to make the list from league outwith the big five of the Premier League, La Liga, Ligue 1, the Bundesliga and Serie A.
Celtic have been listed in 44th place in Brand Finance’s study on the most valuable and strongest football brands, up from 48th last year.
Rangers are nowhere to be seen on the list despite their impressive run to the Europa League final, where they beat the likes of Borussia Dortmund, RB Leipzig and Red Star Belgrade.
The Hoops’ brand value has shot up by 19% to £96.4million in the last year.
The club’s brand strength is in an even healthier position.
This metric takes into account things like stadium capacity, squad size and value, social media presence, on pitch performance, fan satisfaction, revenue and their fair-play rating.
Celtic sit inside the top 20 in this table, in 18th place. That’s a rise from 31st place last year.
All five of the teams immediately below Celtic in that list are from the big five leagues: Sevilla, Athletic Bilbao, West Ham, Marseille and Roma.
Real Betis, whom Celtic faced in this years’s Europa League group stages, are one spot above them in 17th.
Real Madrid top the brand value rankings, followed by Manchester City, who have leapfrogged Barcelona and Manchester United to go from fourth to into second place.
Los Blancos also lead the way in the brand strength index, although this time they are followed most closely by their Champions League rivals this year, Liverpool.
Brand Finance describe a club’s brand value as “referring to the present value of earnings specifically related to brand reputation”.
Brand strength, meanwhile, is calculated through three core pillars which Brand Finance explain as: “‘Inputs’ which are activities supporting the future strength of the brand; ‘Equity’ which are real current perceptions sourced from our market research and other data partners; ‘Output’ which are brand-related performance measures such as market share.”
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