SINGAPORE — English Premier League (EPL) fans who sign up early will be able to watch all 380 matches in the upcoming season in high definition across StarHub’s television, mobile and broadband platforms for S$19.99 a month if they are subscribers to the telco’s services.
The telco added that non-subscribers may also catch the matches without having to sign up for any of its mobile, fibre or pay-TV services for S$34.99 as part of an early bird promotion.
StarHub, which is taking over broadcast rights from Singtel for the next six years, unveiled the pricing details of its Premier League plans on Wednesday (June 8).
The special pricing, said the telco, will be available for the first 25,000 subscribers who sign up between Thursday and June 30.
After the promotion period or once the plans are fully subscribed, the standard pricing of S$24.99 per month for StarHub subscribers and S$39.99 per month for non-subscribers will be applied.
Earlier this year, StarHub announced that it won the broadcast rights in Singapore for the EPL for the next six years, breaking a 12-year streak by industry rival Singtel.
StarHub said it will also roll out “immersive market-first” features progressively till the first quarter next year, which include Party Watch, which allows users to virtually invite friends to watch and chat about the game in real time, split-screen viewing and access performance statistics during games.
Timed with the Standard Chartered Singapore Trophy 2022 featuring football clubs Liverpool and Crystal Palace, StarHub customers will get an early look at some of these features with the premier channels going live on July 15, said the telco on Wednesday.
EPL fans could previously subscribe to Singtel TV’s mio Stadium+ pack (EPL only) at $64.90 per month or value packs from $69.90 per month to watch matches live.
Singtel has also unbundled its EPL offering over the years. Previously, users get full access to not just the EPL matches but also the Champions League and FA Cup matches for S$49.90 without having to sign up for any of its mobile, fibre or pay-TV services.
The telco had earlier expressed its disappointment that it would no longer have broadcast rights to the Premier League after this season.
But according to its website, customers can still watch the new season on their Singtel TV set-top box with cross-carriage arrangements in place.
Cross-carriage arrangements means that viewers will be able to watch StarHub’s Hub Premier channels on the Singtel TV set-top box if they sign up for the cross-carriage pack.
Cross carriage rules were implemented here in 2011 to ensure that the content is carried in its entirety and made available to consumers at the same price as the other telco. This is so that they are not incentivised to outbid each other and then pass on the costs to viewers.
More details on this arrangement will be shared this month, Singtel said on its website.