Little Dot Sport, award-winning digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a three year social media and digital content contract for The Scotland National Football Team and The Scottish Cup, starting 1st August.
Little Dot Sport will assist with the Scotland National Team and The Scottish Cup’s official YouTube and Facebook channels. The partnership will oversee output for the organisation’s biggest social channels by utilising Little Dot Sport’s specialist industry knowledge to create and distribute content, along with leading on community management to increase audience reach and engagement for each social platform. The collaboration will provide content across player features, match highlights, the best archive content and live streaming for the National Men’s, Women’s and Youth Football Teams, together with The Scottish Cup.
Michael Paterson, Scottish FA head of marketing and partnerships , commented: “We’ve been extremely impressed with all Little Dot Sport have achieved in collaboration with their existing partners. With their support, we know we can bring fans even more of the access and content they want from the national teams and from the best cup competition in the world. We can’t wait to get started and we’re sure it won’t be long before Scottish football fans start to see the benefit.”
Robbie Spargo, director of Little Dot Sport, said: “We can’t wait to put Scottish football fans at the heart of the social media we produce during this partnership. It’s an exciting year for Scottish football with the Women’s National team making it to the World Cup play off stages and 2022 marking the 150th year of the National Scotland Team. Little Dot Sport is ready to celebrate Scottish football through this collaboration, as the national teams and the Scottish Cup grow from strength to strength.”
The Scotland National Football team and Scottish Cup joins Little Dots Sport’s roster of over 30 retained clients including global sport federations, clubs, broadcasters and brands such as Formula E, the England & Wales Cricket Board, Premiership Rugby, Eurosport, Serie A, eSkootr Championship (eSC) and most recently, Ascot Racecourse, which was announced last month.